Bones Love Milk

SHREDQUARTERS

A pop-up experience to celebrate California's skateboarding culture and reunite iconic skaters


We embarked on a campaign to make milk “cool” again and showcase it as nature's energy drink by creating a lifestyle skate brand and experiential pop-up event that put energy drinks on notice with the arrival of our Bones Love Milk Shredquarters activation. We made milk the star of pop culture and subculture conversations in unexpected ways, effectively capturing the hearts, minds and mad respect of skeptical California youth.

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