Lisa Ruiz-Rogers is a senior communications strategist who brings more than 15 years of brand-building communications experience to ROX United. As Managing Director, Lisa oversees public relations campaigns for ROX United clients including the California Milk Processor Board (got milk?), Nike, Sundial, Foster Farms, and Dominos; supports new business efforts; and supervises a dedicated internal team of communication professionals. Recognized for her thought leadership, business building strategies, creative programming and influencer marketing skills, Lisa’s responsibilities include forging synergistic partnerships across the collective and leveraging her event marketing expertise to bring client brand experiential events to life.
Ruiz-Rogers joined ROX United, after serving in a bi-coastal role as senior vice president at Citizen Relations Los Angeles & New York, where she led a portfolio of Procter & Gamble brands. Her responsibilities included building global and regional communications programs and development of strategic 360 consumer media relations plans including digital content. Lisa’s creative portfolio features serving as account lead and key architect on several award-winning PR campaigns including a multi-award winning, record-breaking 2017 Mr. Clean Super Bowl campaign; Swiffer, Febreze Unstopables, Cascade, and Dawn dish soap’s legacy cause-marketing initiative, DawnHelps Save Wildlife. Prior to serving on P&G’s surface and dish care portfolios at Citizen, she also led PR campaigns for the portfolio of P&G Baby Care brands including Dreft, Luvs and Lovemark brand, Pampers.
Previously, Ruiz-Rogers was vice president at MSL Group. Over the course of her career, she has counseled leaders and led campaigns for a multitude of brands including Clarisonic Sonic Skin Cleansing Systems, Carlson Hotels, Bandai, Del Monte Pet, Sunkist, Nestle, Pioneer Electronics, Accenture, Charter Communications, ESPN, Munchkin, Mimi’s Café, NBC Cable Networks, 7-11, and several food, beverage, travel and hospitality brands.
Ruiz-Rogers is a recognized thought-leader who has received multiple awards and honors for her work including an Effie, Global SABRE, Gold SABRE and multiple Silver Anvil, PR Week, PRSA Prism, and Big Apple honors. Ruiz-Rogers was graduated from the University of Southern California with a B.A. in English Literature & Language and a minor in Theatre Arts.