ROX United specializes in creating and leading innovative communications campaigns that are grounded in cultural insights and core values, and not based on generalizations. The initiatives we bring to life are fully integrated and encompass all of the tactics necessary to engage and drive action among our target audience. We have a deep understanding of the dynamics of the various U.S. populations.
ROX United has long-standing relationships with leading General Market and Hispanic national and local media outlets, and a proven track record for securing quality placements for our clients. The agency specializes in developing relevant press materials in language and creating targeted media lists to ensure messages reach the right media outlet and the ideal end consumer. We also offer “adaptation” services which are translations into Spanish that factor in cultural relevancies for impactful Hispanic media materials.
Whether bringing a product launch to life for consumers, executing a press conference for a client or hosting an influencer, VIP affair, ROX United has many years of special events expertise. Our events are interactive, engaging and memorable, with attention to detail that is unsurpassed.
Digital & Social Media
Hispanics are early adopters of technology, and the digital and social media explosion is no exception. ROX United recognized early on the value of these mediums for Hispanics to connect with loved ones and share culturally-relevant content. Digital and social media strategies are integrated into all our campaigns, from content development, community management, blogger outreach, to in-language website creation and more, to target both General Market and Hispanic audiences.
Hispanic celebrities, artists, experts and community leaders have become just as important to sophisticated brands in influencing target consumers, as their General Market counterparts. ROX United assists with celebrity wrangling for events, engages key talent/experts as brand amabassadors and executes seeding programs to establish brand affinity. The agency has a proprietary database of contact information for Hispanic and General Market actors, musicians, athletes and media personalities
Community Relations & Grassroots Outreach
Interacting purposefully with consumers on the ground is an important objective of most of our programs. To meet this goal, ROX United utilizes its solid relationships with local and national community organizations to create programs that support both the community and the strategic objectives of our clients.
Research & Analysis
ROX United collects and assesses the most up-to-date data before developing all of our client plans. We review a variety of sources including the Pew Hispanic Center, U.S. Census Data, The NPD Group, etc. or spearhead our own unique research for more in-depth understanding of a topic. Finally, we conduct soft soundings with media and incorporate this feedback into our plans to ensure PR programs will result in branded and strategic editorial coverage.
When crisis hits, we are ready to fix. ROX United has experience in English and Spanish-language media training, Q&A development, crisis planning and execution. We work with key stakeholders to develop proactive and reactive strategies that prepare clients to face the unplanned, as needed.
Always on the cusp of what's next, ROX United senior executives are often invited to participate in speaking engagements, corporate educational seminars, and others, to discuss the evolving Hispanic marketplace. We customize presentations to meet individual needs and invest in up-to-date research to ensure presentations are timely and accurate.
Audiovisual & Print Creative Development
We lead the production of creative elements including photo shoots, graphic design and video development. Working with stylists, videographers and photographers, we handle everything from the development of scripts and managing video production of “how-to” segments. Our videos are often used for b-roll, on YouTube, and Facebook/Twitter to encourage social conversation and spark engagement. Similarly, we work with designers to create attention-grabbing graphics for social, digital and advertising purposes.