Victoria is the Managing Director of ROX United. As a marketing expert dedicated to delivering culturally-relevant engagement campaigns for clients across the entertainment, consumer, education, public affairs, health, and technology industries, Victoria provides strategic leadership and drives new business opportunities for the firm. She has counseled clients including Nike, Unilever, Time Warner Cable, Pepsi, Heineken, AstraZeneca, and Pfizer.
To bring impactful integrated marketing and communications campaigns to life, Victoria forges media and non-profit partnerships, drives rich social media conversations, executes audiovisual productions, and spreads awareness across multicultural and general market media.
Victoria started her career at Edelman in the Multicultural practice, where she gained strong insights into the cultural nuances of
Hispanic and African American populations, delivering award-winning programs for multiple clients. Prior to joining Edelman, Victoria was a trainee in the Public Relations and Governmental Affairs Department at Monsanto Argentina.
Born in the New York City and raised in Argentina, Victoria is a Communications graduate from Universidad Austral in Buenos Aires. She is fluent in Spanish, English and French, and speaks conversational Portuguese.