A play on combating all the misinformation that exists in the world
Misinformation spreads so easily, even the things we love are in question, including milk. We didn’t want to be combative or attack the people who are circulating fictional narratives or misinformation about milk. We found a smarter way to enter the conversation and push the buttons of doubt by taking a parody news report “man/woman on the street” approach and using extreme hyperbole to reframe conversations, while maintaining a straight face. We tapped Brian Baumgartner from the Office and Julissa Calderon from Gentefied to push the buttons of doubt on unsuspecting passers to convince them that the things they love are in doubt or have gone bad. Californians were not having it.