got milk?

Kith

Bringing back the “stache” with a twist

We saw an opportunity to bring back the iconic got milk? mustache campaign through an unexpected collaboration with a leading streetwear brand KITH to debut a limited-edition co-branded capsule collection. KITH leveraged their cool factor to bring in celebrities on a very efficient budget with the hook of reimagining the iconic milk mustache ads. Within 24 hours of launch, lifestyle and entertainment press coverage heated up. We invited our celeb partners to amplify via their social channels, garnering more than 443 million earned media impressions within the first week.

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