To increase awareness around milk, its benefits, and foster community relations, we brought back the beloved Bones Love Milk iconic event, Shredquarters, a four-day skateboarding pop-up event in Huntington Beach, CA. We leveraged our talent relationships, gathering a roster of 30+ influencers and celebrities across lifestyle, travel, sports, and entertainment verticals. The combination of immersive activities and attendance of key influencers & celebrities paid off and Shredquarters created significant media buzz. The results were impressive with over 350 million earned impressions and 22 placements from outlets such as People, HollywoodLife, Business Wire, OK! Magazine, US Weekly, and NY Times Page