California Strawberry Commission

strawberries as symbol of love and nostalgia

Strawberries are already known as a nutritious snack or treat, but many people do not know that they are highly versatile in its nutritional benefits and that 90% of strawberries produced in the U.S. are from California. We organized the "Million Ways to Love Strawberries" event, where farmers, foodies, innovators, and celebrities showcased their unique expressions of love for the heart-shaped berry promoting its versatility, the farmers who grow them and exciting ways to consume them. The results were truly remarkable, with over 303 million media impressions, overwhelmingly positive sentiment on social channels, and substantial reach and engagement through influencer and celebrity content.