To celebrate 30 years of the iconic Milk Mustache, we reimagined the campaign for a new generation, turning everyday milk lovers into stars. Our mobile photo studio hit the road from LA to Boston, capturing 15,000+ portraits and surprising fans with huge, ad-ready posters. From Warped Tour to influencer and celebrity events, from cookies and milk pop-ups to massive OOH takeovers, this campaign blended old-school print with modern social buzz. The result? Viral portraits, packed PR events, walls full of milk mustaches, and headlines across CBS, FOX, WSJ, and Forbes. Nostalgia never tasted so fresh.