got milk?

Recharged and refueled young athletes

Recharge and refuel with the original sports drink for young athletes To engage Californian families at a youth boys volleyball tournament, a milk activation offered interactive hydration stations with milk and snacks, plus relaxation and gaming zones. This approach resonated with families and athletes with over 36,000 ounces of milk were served, generating 19.8 million impressions. This activation successfully built affinity for milk among the young athletes and their families at the event.